Because the manufacturers are small and independent—with product that’s typically handmade—the gadgets skew on the pricier aspect. And past that, it carries really cool new labels of clothing, equipment, beauty, and homeware. You can shop a curated edit of the African trend industry’s key new and emerging manufacturers which would possibly be otherwise often not out there online. The website makes it straightforward to shop sustainable with a clearly marked sustainability icon on gadgets that fit the standard, which many do. The web site additionally allows you to shop by “edit,” which is useful if you’re in search of one thing like a present or a selected thing like a swimsuit or set.

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