Creating A Relation With The Community Around Your Business
The community around where your business operates is very vital. The success or failure of this company is depended on the community goodwill. Any negative reaction from the locals can affect the business significantly. There is no business that can grow in a unfriendly environment. You should strive to form, a very great relation with them. Read more here and find out ways you can strengthen this connection.
An empowered community will be a catalyst for god relations. You can allocate this service to some of the locals. It will make them feel that they are part of the company. It installs a need to rake care of the company. They will aim at ensuring that the environment is conducive for you to work in. They will inform you when something is being plotted against and will also protect the company in ways that they can.
Sponsorships are great to win the community’s trust. This is a great way to give back to the community. The community can select students who need more help to learn. You can also pick the best students in their exams and sponsor them to the next education levels. Another sponsorship can be through co curricular activities like sports. You sponsor sporting events, you can sponsor community events like church fundraising functions.
You can form collaborations with other companies can offer charity to this community. A race like a marathon can be conducted and all the money that will be collected can be put to a charity that is within the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. You should try to do something significant for them after a number of years. This will ensure that your companies deeds are fresh in their minds. The leaders your location are very significant and you must be close to them. People follow their leaders and listen to them, use these leaders to form relationships with the community. Both the elected and non elected leaders must be consulted.
Communication in any environment is crucial. You must create a very good communication channel between you and the community. Have representatives who can forward the company’s concerns to you. Hold public participation to projects that will have direct impact on the community. This communication makes them feel loved which will be great for the business.Make this connection in the early stages of your company.It would be easy forming bond with them when you show that you care from the start. Developing this bond later will be very difficult.